Roles & Responsibilities of Ad Campaign and Landing Page Specialist

1. Landing Page Development

   • Requirement Gathering:
     • Receive the Landing Page Requirement Document from Prohelika (Funnel Mastery Team).
     • If a template is provided, ensure it is used as the base for development.
     • Seek clarifications or guidance from Prohelika if needed to align with the project goals.
   • Development Process:
     • Analyze, design, and develop the landing page as per specifications.
     • Perform a review with the Funnel Mastery Team to ensure all requirements are met before deployment.
     • Deploy the landing page to the client’s website.

2. Project Tracking

   • Update the Project Portal Tool (hr.gomsu.in) with real-time project status.
   • Include detailed notes on progress, roadblocks, and next steps for transparent tracking.

3. Facebook Ad Reporting

   • Share a daily Screen shot of Facebook Ad performance report (Excluding Sundays) via the FM Ad Group in WhatsApp evening as per the agreed timing.
   • Include:
     • Daily metrics: Impressions, clicks, CTR, and conversions.
     • Monthly ad account spending.
     • Remaining budget balance to ensure budget compliance.

4. Delegation and Support Process (FOR TRAINER)

   • Step-by-Step Delegation (aligned with Gomsu Information Technologies' delegation process):
     • Phase 1: SME-Led Training
       • SME (Subject Expert Matters) will perform the tasks while the trainee observes, taking notes, and asking questions.
     • Phase 2: Trainee-Assisted Practice
       • Trainee will perform tasks under SME shadowing and guidance.
     • Phase 3: Independent Ownership
       • Trainee will take full ownership of tasks, with SME providing support when requested.
   • Support Resources:
     • Provide access to training session recordings for reference during and after onboarding.
     • Offer a checklist or SOP (Standard Operating Procedure) to streamline recurring tasks.
     • Ensure a clear escalation path for any challenges or questions.

Key Performance Indicators (KPIs)

1. Landing Page Development:

   • Timely delivery of landing pages (within agreed deadlines).
   • Compliance with client requirements and template guidelines.
   • Positive feedback from the Funnel Mastery Team on quality and usability.

2. Project Tracking:

   • Accurate and regular updates in the Project Portal Tool.
   • Clear visibility of project status for all stakeholders.

3. Facebook Ad Reporting:

   • Daily submission of reports without delays.
   • Accurate tracking of ad performance metrics, spending, and balance.
   • Identification of trends or insights that may help improve ad performance.

4. Delegation Success: (For Trainer)

   • Trainee readiness and independence achieved within a defined timeframe.
   • Reduced dependency on SME for routine tasks.
   • Continuity in ongoing processes as business-as-usual (BAU).